BedfordBID’s Love Bedford gift vouchers scheme has passed the £1 Million mark. Vouchers are now accepted in over 270 town centre businesses. It is one of the most successful local schemes in the country, putting money directly back into town centre tills.
Last year an on-line option was launched which means individuals and companies can now easily buy vouchers as gifts or rewards, and in doing so are encouraging family and friends to visit Bedford.
But face to face sales are important:
At one forward-thinking business, Arcadia Sweet Shop in the Edwardian Arcade, the top team have now sold more than £10,000 worth of vouchers.
“The vouchers they have sold will be redeemed in shops other than their own. This is showing a great team spirit here among our BID businesses,” said Christina Rowe, Director of the BedfordBID
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