Award-winning George James Bridal has moved into new larger premises on Bromham Road, Bedford - just 18 months after opening.

A lift-off within Michael Bailey’s well established womenswear shop in Harpur Street led to the celebrity style business attracting brides looking for top quality brands. Such has been the success of actress turned entrepreneur Nicola Weeks, that she moved her businesse into larger premises in August.

The new shop is opposite the former Girls High School in Bromham Road, where Nicola was a pupil and where she recently opened The Grand Hall, a new wedding reception venue. 

At Nicola’s own event she had TV star Vicki Michelle to cut the ribbon. Nicola and Vicki have worked together in the past and were a great double act.

Nicola paid tribute to her parents, who run a long established dancing school at Wrest Park, Silsoe, at her launch party, and to add to the celebration she has her own wedding coming up in September to Josh, who helped to refurbish her new shop.

Said Nicola: “It was a lovely evening with family and friends who have done so much to get my business off the ground.”

Nicola has won a range of wedding industry and business awards since she started January 2015.